DP World Tour, PGA Tour strengthen strategic alliance

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Jay Monahan - TheGolfingHub
The DP World Tour will work closely on the development and implementation of the new international events announced by PGA TOUR Commissioner Jay Monahan (in pic) last week at the Travelers Championship in Connecticut, and DP World members will gain access to those events. Photo: Getty Images

The DP World Tour and the PGA TOUR have moved to significantly strengthen not only their existing alliance but also help develop players to compete at the pinnacle of men’s professional golf, by unveiling a ground-breaking new 13-year operational joint venture partnership.

The partnership, through to 2035, builds on the success of the existing Strategic Alliance between the two Tours that was unveiled in November 2020 and which has already seen tangible benefits for members of both Tours, not least the co-sanctioning of the Genesis Scottish Open on the DP World Tour, alongside access for both memberships into the Barbasol Championship and the Barracuda Championship on the PGA TOUR.

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Collaboration has already borne fruit for the DP World Tour with the introduction of new tournament title sponsors such as Genesis and Horizon and new Tour partners such as Fortinet and Velocity Global.

 

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In addition, working together to drive prize funds and commercial revenue will not only benefit the entire range of both memberships immediately, but also develop immense strategic opportunities for all members of both Tours for the future.

As part of the new joint venture, the PGA TOUR will increase its existing stake in European Tour Productions from 15 percent to 40 percent, while utilising the DP World Tour’s recognised international credentials and global footprint to continue to coordinate a worldwide schedule.

The DP World Tour will guarantee growth in annual prize funds to its membership for the next five years, all above the record 2022 levels unveiled as part of the DP World Tour title partnership arrangement announced last November.

The new joint venture will provide additional competitive opportunities for professional golfers of both Tours and also establish a clearly defined pathway for top players around the world. Players from the Sunshine Tour and ISPS Handa PGA Tour of Australasia, with whom the DP World Tour already has existing Strategic Alliances, now enjoy a formal pathway to the DP World Tour. With the announcement, DP World Tour members will now have direct and formal access to the very pinnacle of the men’s professional game on the PGA TOUR.

To achieve that, from 2023, the leading ten players on the end of season DP World Tour Rankings [in addition to those already exempt] will earn PGA TOUR cards for the following season.

Furthermore, the DP World Tour will work closely on the development and implementation of the new international events announced by PGA TOUR Commissioner Jay Monahan last week at the Travelers Championship in Connecticut, and DP World members will gain access to those events.