ABP entered a first of its kind partnership with the Professional Golf Tour of India (PGTI) to be the digital media partners for its tournaments in 2021. It has become the first Hindi news network to cover a golf tour in the country and broadcast it live on its digital platform – ABP Live, and its associated social media platforms.
Avinash Pandey, CEO, ABP Network, commenting on the partnership said, “While golf is rising as a sport in India, we at ABP believe that golf should be made accessible to the masses of the country and ABP with its widespread reach and popularity strives to make this possible.”
The partnership launched in October with the coverage of the Tata Steel PGTI MP Cup held at the Delhi Golf Club. The next leg of the tour in Jaipur was also shown live on ABP and the 4 days of coverage got more than 2 million views just on ABP FB Live itself.
Up next is the Jeev Milkha Singh Invitational at the Chandigarh Golf Club and professionals, including Olympians and past winners, will vie for a chance to lift the coveted title and pocket a part of the Rs 1.5 crore prize money. The other legs of PGTI in Kolkata and Jamshedpur will be hosted live as part of the unique agreement.