The Caribbean Premier League has roped in 12 commercial partners for the upcoming season, getting underway today (Thursday). India’s leading two-wheeler brand Hero is back as the title sponsor.
Hero Motorcorp has returned as the title sponsor for the tournament for the seventh successive season. They will be joined by official partners Digicel, El Dorado Rum, Republic Bank, Angostura Chill, Dream XI and Fun88.
The official sponsors for the tournament are Visa, FedEx, Guardian Life, OmegaXL and Unilever’s brands Lifebuoy and Degree.
Jamie Stewart, Hero CPL’s Commerical Director, said: “Hero CPL simply wouldn’t exist without the support of our valued sponsors. We thank them once again for their continued commitment to the tournament through these challenging times, and look forward together to another great edition of the world’s second most popular T20 league.”
In addition the league has partnered with Rario for NFT collectibles and fan cards, and Socios for fan tokens.
The 2021 Hero CPL gets underway on 26 August in St Kitts & Nevis. The opening fixture sees the current Hero CPL champions, Trinbago Knight Riders take their fierce rivals the Guyana Amazon Warriors.
Title Sponsor: Hero Motorcorp
Official Partners: Republic Bank, Digicel, El Dorado Rum, Angostura Chill, Dream XI, Fun88
Official Sponsors: Visa, FedEx, Guardian Life, Unilever Lifebuoy, OmegaXL.
The Hero CPL has a strong impact of Indian money and entrepreneurs in terms of sponsorship support and team ownership.