Influence of Indian money is reflecting strongly in the Caribbean Premier League. Yet another CPL team, third in total, has been rechristened to support the Indian Premier League identity of its franchisee owners.
The Priety Zinta co-owned Saint Lucia will now be known as the St Lucia Kings and the team logo has redesigned with a strong influence of IPL entity Punjab Kings. There is a striking resemblance in the emblems of the two Priety Zinta co-owned cricket franchisees.
The Caribbean Premier League (CPL) Saint Lucia franchise are changing change their name from the Zouks to the Kings. The team is owned by KPH Dream Cricket Private Limited, which also run the Punjab Kings franchise in the Indian Premier League (IPL), CPL has stated in a Press release.
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The Saint Lucia Kings will share branding and other assets with their colleagues at the IPL as the ownership team moves to further cement ties between the two brands. This synergy will help build on the successes the team has had since the new owners arrived after they finished as runners-up at last year’s Hero CPL tournament.
The Kings will play their first match of this season against the Jamaica Tallawahs on Friday 27 August. The Kings side will be coached by Andy Flower and will have the likes of Faf du Plessis, Andre Fletcher, Rakheem Cornwall and Wahab Riaz in their ranks.
Commenting on the new brand identity Darren Sammy, Assistant Coach and Mentor, Saint Lucia Kings, said: “I love the logo and I love the new name. It’s a pleasure to be associated with the Kings Franchise and I truly hope that the name can inspire our players to play like the true Kings that we are!”
First started in 2013, the CPL combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. There was a combined broadcast and digital viewership of over 500 million during Kitts & Nevis Patriots, Saint Lucia Kings and Jamaica Tallawahs.
Shah Rukh Khan co-owned Trinbago Knight Riders are the current CPL champions.
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