Rajasthan Royals target higher fan engagement, announced vital partnership


Rajasthan Royals, the first Indian Premier League champions, has announced a vital partnership with a view to engage deeper the fan community. The IPL franchisee has joined hands with fan engagement and wellness brand Stepathlon.

The partnership will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club whilst also expanding the Royals fan base and delivering value to Rajasthan Royals stakeholders. Further details of the event, including dates, will be announced shortly.

“We are positive that this unique initiative with Stepathlon, will help us deeply connect with our fans and grow the ‘Royals’ community across the globe,” said Rajasthan Royals lead owner Manoj Badale.

“I’m personally, and professionally, thrilled about this collaboration. Continuous fan engagement is the holy grail in Sports and Entertainment, and we are thrilled that Stepathlon delivers deeper and more meaningful fan engagement whilst creating a healthier, happier more productive planet” added Stepathlon Chairman and Founder Ravi Krishnan, the former IMG India head.

Rajasthan Royals is part of Royals Sports Group, which also operates the Barbados Royals in the Caribbean Premier League.

The Stepathlon format aims to break the cycle of sedentary behaviour and help people understand and manage their health and wellbeing, by rewarding them for achieving their health goals.

Stepathlon has recently concluded a Race with Manchester City FC titled Nexen Road to Manchester City, which saw over 100,000 participants from 112 countries take part in a 100-day initiative. The Race delivered over 16 million impressions, 25,000 pieces of user generated content and positive outcomes for participants i.e., 96% of the participants forming healthy habits and 78% of the participants losing weight.