The Indian Olympic Association has roped in MPL Sports Foundation as the ‘Principal Sponsor’ for the Tokyo Olympic Games, 2022 Asian Games & Commonwealth Games.
MPL has joined hands with IOA for one and a half years i.e. till 31st Dec., 2022 but with impressive offers, IOA stated in a media release.
Through this sponsorship MPL will pay a total of ₹ 8.00 crores to IOA and in addition. The sponsor will also provide sports kit to the Indian contingent for the 2022 Asian Games and Commonwealth Games.
Amul has returned to sponsor the Indian contingent for the the Tokyo 2020 Olympic Games. The IOA has inked a ₹ 1 crore deal with the leading dairy brand.
“We are hopeful of bringing such more good news in the coming weeks as the talks are going on with some more sponsors,” stated the release.
Earlier this month, the IOA has terminated its contract with the Chinese apparel and sports brand Li-Ning over the anti-China sentiment in the country. Li-Ning might not have gained much from its association with the IOC, but the tag of being dumped as a Chinese product will deal a sever blow the the brand.